/* Shared chrome for the static SEO comparison pages under public/alternatives/ (lane seo-alternatives-build).
   These pages are plain HTML served straight from public/ because the SPA cannot self-canonicalise; this file
   is the design system's tokens and the handful of classes those pages use, kept in one place so the four
   pages cannot drift. Source of the values: src/marketing/site.css. */
:root{--brand:#ee2363;--ink-0:#0a0a0a;--ink-1:#171717;--ink-2:#525252;--ink-3:#737373;--ink-4:#a3a3a3;
--paper:#fff;--wash:#fafafa;--muted:#f5f5f5;--hair:#e5e5e5;--rule:#d4d4d4;--r-card:16px;--r-ctl:8px}
*{box-sizing:border-box}
body{margin:0;background:#fff;color:var(--ink-1);font-family:Inter,-apple-system,"Helvetica Neue",Arial,sans-serif;font-size:14px;line-height:20px;-webkit-font-smoothing:antialiased}
a{color:var(--ink-0);text-decoration:underline;text-underline-offset:3px;text-decoration-color:var(--rule)}
a:hover{color:var(--brand);text-decoration-color:var(--brand)}
p{margin:0}
.wrap{max-width:1120px;margin:0 auto;padding:0 32px}
.t-display{font-size:40px;line-height:44px;font-weight:700;letter-spacing:-.02em;color:var(--ink-0);margin:0}
.t-display-xl{font-size:52px;line-height:56px;font-weight:700;letter-spacing:-.025em;color:var(--ink-0);margin:0}
.t-display-2{font-size:26px;line-height:32px;font-weight:700;letter-spacing:-.015em;color:var(--ink-0);margin:0}
.t-body-lg{font-size:16px;line-height:24px;color:var(--ink-2)}
.t-utility{font-size:12px;line-height:16px;color:var(--ink-3)}
.t-eyebrow{font-size:11px;line-height:14px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;height:44px;padding:0 20px;border-radius:var(--r-ctl);font-size:14px;font-weight:500;border:1px solid var(--ink-0);background:#fff;color:var(--ink-0);text-decoration:none;white-space:nowrap}
.btn.primary{background:var(--brand);border-color:var(--brand);color:#fff}
.btn.primary:hover{background:#d11b56;border-color:#d11b56;color:#fff}
.nav{border-bottom:1px solid var(--hair)}
.nav .wrap{height:64px;display:flex;align-items:center;justify-content:space-between;gap:16px}
.wordmark{font-weight:700;font-size:17px;letter-spacing:-.02em;color:var(--ink-0);text-decoration:none;display:inline-flex;align-items:center;gap:8px}
.hmark{width:22px;height:22px;border-radius:6px;background:var(--brand);color:#fff;display:inline-flex;align-items:center;justify-content:center;font-size:12px;font-weight:800}
.navlinks{display:flex;gap:20px;align-items:center}
.navlinks a{font-size:13px;color:var(--ink-2);text-decoration:none}
.navlinks a:hover{color:var(--ink-0)}
.navacts{display:flex;align-items:center;gap:8px}
.btn.ghost{border-color:transparent;background:transparent;color:var(--ink-1);height:36px;padding:0 14px;font-size:13px}
.btn.ghost:hover{background:var(--muted);color:var(--ink-0)}
.btn.black{background:var(--ink-0);border-color:var(--ink-0);color:#fff;height:36px;padding:0 14px;font-size:13px}
.btn.black:hover{background:#333;border-color:#333;color:#fff}
.section{padding:56px 0;border-bottom:1px solid var(--hair)}
.section.wash{background:var(--wash)}
.sec-head{display:flex;flex-direction:column;gap:12px;max-width:760px;margin-bottom:28px}
.hero{padding:56px 0 48px}
.lede{display:flex;flex-direction:column;gap:18px;max-width:820px}
.ctas{display:flex;align-items:center;gap:14px;flex-wrap:wrap;margin-top:6px}
.tbl{border:1px solid var(--hair);border-radius:12px;overflow:hidden;background:#fff}
.tbl .hd,.tbl .rw{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.25fr) minmax(0,1.25fr);gap:16px;align-items:center;padding:0 20px}
.tbl .hd{height:44px;background:var(--wash);border-bottom:1px solid var(--hair);font-size:11px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-3)}
.tbl .rw{min-height:56px;padding-top:12px;padding-bottom:12px;border-bottom:1px solid var(--hair);font-size:14px;line-height:20px}
.tbl .rw:last-child{border-bottom:0}
.tbl .rw .k{font-weight:600;color:var(--ink-0)}
.tbl .rw .us{color:var(--ink-0)}
.tbl .rw .them{color:var(--ink-2)}
.cmap{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.cm{border:1px solid var(--hair);border-radius:var(--r-card);padding:22px;background:#fff;display:flex;flex-direction:column;gap:8px}
.cm.us{border-color:var(--ink-0)}
.cm h3{margin:0;font-size:17px;line-height:23px;font-weight:600;color:var(--ink-0)}
.cm p{color:var(--ink-2)}
.grid2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:40px}
ul.flags{margin:0;padding-left:20px;color:var(--ink-2)}
ul.flags li{margin-bottom:10px}
.band{background:var(--ink-0);color:#fff;padding:44px 0}
.bandf{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:18px}
.bandf b{display:block;font-size:30px;line-height:34px;font-weight:700;color:#fff}
.bandf span{color:#a3a3a3;font-size:13px}
.band .t-eyebrow{color:#a3a3a3}
.qcard{border-top:1px solid var(--hair);padding:20px 0}
.qcard h3{margin:0 0 8px;font-size:16px;line-height:22px;font-weight:600;color:var(--ink-0)}
.qcard p{color:var(--ink-2)}
.foot{padding:40px 0;color:var(--ink-3);font-size:13px}
.foot a{color:var(--ink-2)}
.note{color:var(--ink-3);font-size:12px;line-height:17px;margin-top:14px}
@media(max-width:900px){
.wrap{padding:0 20px}
.navacts .btn.ghost{display:none}
.t-display-xl{font-size:36px;line-height:40px}.t-display{font-size:28px;line-height:33px}
.cmap,.grid2,.bandf{grid-template-columns:1fr}
.tbl .hd,.tbl .rw{grid-template-columns:1fr;gap:6px}
.tbl .hd span:not(:first-child){display:none}
.tbl .rw .them::before{content:"Elsewhere: ";color:var(--ink-4)}
.tbl .rw .us::before{content:"HypeCrowd: ";color:var(--ink-4)}
.navlinks{display:none}
}